Hitwise Intelligence - Heather Dougherty - US
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July 08, 2008
Twitter growth continues despite outages
Twitter has been a hot topic again over the past couple of days with speculation circulating that the company may purchase Summize. Although much of the activity on Twitter takes place via mobile, the traffic to the website has continued to grow substantially – the weekly market share of visits was up 500% for the week ending July 5, 2008 compared to the same week last year. Despite user complains about outages, Twitter has remained the most popular among the micro-blogging services. Last week, the traffic for Twitter was 12x higher than the total traffic for Plurk and 24x higher than FriendFeed (technically more than a micro-blogging service, but this is where some users have migrated during Twitter outages).
The outages also haven’t stopped many visitors from coming back to the website. The share of returning traffic (defined as those who have visited the website during the past 30 days) has averaged 53% over the past four months and traffic referred from social networks has generated even more repeat visitors.
Will the network effect (and the countless applications) keep Twitter users there instead of checking out some of the newer entrants?
Posted by Heather Dougherty at 02:58 PM
Posted to Social Media
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Comments
I think Twitter's real advantage over other social networks and IM services: the API, no login required if you're using an add-on like TwitKit, just Ctrl-Shift-F and you're right into the thick of chatter/news/whatever. No annoying menus to navigate, no ads, malware, flashing ads...
Posted by: PJ Brunet at July 8, 2008 11:13 PM
